Latest personal project where I explored textures and lighting in Cinema4D and Redshift. My aim was to dial in a claymation style along with the 12fps animation with subtle jittering.
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
Took a little time to challenge my motion design skills.
I recreated a Spotify app concept to explore how UI elements, motion, timing, and transitions can come together to create a more engaging product experience.
This was a self initiated practice project, but I treated it like a real product animation project.
Always looking for ways to make interfaces feel more alive through motion.
The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.