Two designs. One brand. Two completely different approaches
I've been exploring two visual directions for a digital agency and fintech technology company called AVENOR.
Design A — Bold MinimalistClean corporate aesthetics, strong typography, architectural visuals, and a structured layout focused on clarity and credibility.
Design B — Modern InteractiveA more immersive visual experience, dynamic fintech-inspired elements, striking blue gradients, and a stronger emphasis on innovation.Both have their strengths, but I'm curious about your perspective.
Which direction would you choose if you were building a technology brand today?
A or B?I'd love to hear not just your choice, but why you prefer it.
I'm designing the online store for FizzPop, a craft soda brand: all-natural sodas, sparkling waters and botanical tonics.
Flower Fizz(A): eggshell, tiger orange and deep ultramarine, with flower shapes and stacked colour swatches for the flavours
Corner Shop(B): lime, soft blues and navy, editorial layout with a giant wordmark and menu-style flavour tiles
I think brands should go all in on luxury or confident minimalism. Both create a strong perception of value and authority. But if you land somewhere in between without a clear identity, you risk looking just average.