What I built:
I developed GEO Shaper, a high-end "Generative Engine Optimization" platform that allows brands to monitor, analyze, and influence how they are perceived by AI Search Engines and LLMs. It’s the next evolution of SEO for the AI era.
The Command Center: Built a real-time intelligence dashboard tracking brand dominance and "Global AI Presence Scores" across 14+ major LLMs (Gemini, ChatGPT, Claude, Perplexity, etc.).
Live AI Intercepts: Engineered a "listening" system that captures and analyzes real-time LLM outputs, extracting sources and sentiment with high confidence (85%+).
Deep AEO Optimizer & Graph Booster: Developed tools to inject brand authority into AI knowledge graphs, ensuring the brand becomes the "preferred source" for high-intent queries.
Prompt Engine & Intent Analytics: Built a module to identify "Top Converting Prompts"—the exact queries driving AI referral traffic—and optimize for them specifically.
Sentiment Shield & Reputation Management: Integrated a system to monitor and neutralize negative AI hallucinations or bias against a brand in generative responses.
A great website should do more than look good, it should make choosing a business feel easy.
I recently completed a website project for Bryer, a Melbourne-based gutter and solar panel cleaning business.
The goal was to create a clean, professional online presence that communicates their services clearly, builds trust, and makes it easier for potential customers to request a quote.
Now, I’m curious:
When you visit a service-based business website, what matters most to you, the design, the information, or how easy it is to get in touch?