Earlier this year, the founder of Marlo Health 🐾 reached out with a simple ask: help edit some TikToks. They had ONE post live, 965 views, and 0 followers everywhere else.

What followed was a full content strategy build from scratch: pillars, cadence, on-camera coaching, a repurposing system so a founder with zero production capacity could still post consistently, and a whole lot of testing what actually worked vs. what just got comments.

TikTok is now at 449 followers with a top video hitting 191.8K views. Instagram and YouTube Shorts both went from 0 to real, growing audiences.

The part I'm proudest of isn't the viral video, it's the moment the data told us to post LESS. Going from daily posting to 3x/week, and getting way more selective, is what actually built the brand instead of just noise.

Full breakdown (with the strategy shifts, what flopped, and what worked) here: https://contra.com/p/QQl6grPA-content-strategy-and-content-creation-for-marlo-health?r=aletello

And honestly, having Marlo, the cutest golden, as a client is a highlight in itself.

Congrats - felicidades @Alejandra Tello !! I could watch Marlo eating, all day 😂

A conversion-focused Webflow website built for AI Growth Hub, a marketing automation platform for medical spas.

I designed and developed the website with a strong focus on clear messaging, interactive user experiences, and lead generation. The site includes interactive ROI calculators, dynamic marketing efficiency sections, pricing, campaign automation workflows, responsive layouts, and strategically placed CTAs to guide visitors toward conversion.

The goal was to turn a complex AI-powered marketing solution into a clear, engaging experience that helps potential customers understand the value of the platform and take action. Key Features: - Interactive ROI Calculators Built interactive sections where visitors can enter their marketing numbers and explore potential acquisition costs, revenue opportunities, efficiency gaps, and break-even timelines.

- Conversion-Focused UX Structured the website around clear pain points, benefits, proof points, pricing, and strong calls-to-action to move visitors through the decision-making journey.

- AI Automation Showcase Created dedicated sections to explain the platform's Campaign AI, Ad Engine, Analytics, and Integration capabilities in an easy-to-understand way.

- Responsive Webflow Development Built and optimized the experience across desktop, tablet, and mobile breakpoints.

- Lead Generation Flow Implemented multiple strategic CTAs and form-driven sections to encourage visitors to request a consultation or start implementation.

- Complex Content, Simplified Translated a technically complex AI marketing product into a visually engaging website with clear information hierarchy and scannable sections.

Delivered a polished, conversion-focused Webflow experience that clearly communicates AI Growth Hub's value proposition while giving prospects interactive tools to evaluate their current marketing efficiency.

Really like how you have made a complex AI product feel so simple and easy to understand. The ROI calculator is a really nice touch! 👏