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Your ads might not be the problem.
Your funnel might be.
I see businesses change their:
→ Creative
→ Audience
→ Campaign structure
→ Budget
→ Targeting
when the real issue is happening after the click.
You can have:
Great ad → High CTR → Cheap traffic
…and still get poor results.
Why?
Because the customer journey doesn’t end at the click.
Look at the entire path:
Ad → Landing Page → Offer → Sales Process → Revenue
If people are clicking but not converting, don’t immediately blame the ads.
Ask:
Where are we losing them?
That’s where the real optimization opportunity usually starts.
More traffic won’t fix a broken funnel.
Better conversion will.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Behind every result is a strategy that connects the right audience with the right offer through the right creative.
Over the last 30 days, I helped market a brand that generated nearly $58,000 in sales and 952 orders through Meta Ads.
The focus was on strategic campaign execution, audience targeting, creative testing, and optimizing performance to turn ad spend into measurable business results.
For me, marketing isn't just about getting clicks or impressions. It's about building a system that drives conversions and sustainable growth.
The goal isn't just to run ads. It's to make marketing deliver.
Looking to scale your brand through performance marketing? Let's connect.
$58K in 30 days with 952 orders is huge! That line "right audience, right offer, right creative" is the whole game. +140% order growth proves your strategy connected perfectly. Great breakdown!
417K impressions and 4.1K clicks over six months.
SEO takes time, but tracking the right numbers helps us understand what’s working and where we can improve.
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Should your ads spark laughter?
If your ad makes people smile & laugh but doesn't generate a single sale, then you can objectively say it didn't do its job.
In advertising, a copywriter must sell with their ads, so failing to do so means failing at their job.
In this regard, many make the bold statement to never be funny in your ads. Sell. Show benefits. Make persuasive arguments. But avoid being funny at all costs.
Claude Hopkins, known as the father of advertising, was in the same boat regarding humor. He clearly recommended avoiding being funny in advertising. For him, humor was a way to distract from the product & its benefits. In other words, it was a waste of energy in the advertiser's way of making sales.
A couple of decades later, Ogilvy states that humor is part of an advertiser's effort to make the brand memorable. And it is just this that you should consider when asking whether it is appropriate to use humor or not in advertising, in general, and in your copy, in particular.
First, clear the basics. Highlight the main benefits of your product and create a copy strategy for you to make more sales. After that, ask yourself whether some humor may or may not help in your copywriting efforts.
Catching a prospect's smile can make a difference between buying and moving forward. Just be sure that humor is appropriate. If you aren't sure about that, your best bet is to avoid humor.
