Your ads might not be the problem. Your funnel might be. I see businesses change their: → Creative → Audience → Campaign structure → Budget → Targeting when the real issue is happening after the click. You can have: Great ad → High CTR → Cheap traffic …and still get poor results. Why? Because the customer journey doesn’t end at the click. Look at the entire path: Ad → Landing Page → Offer → Sales Process → Revenue If people are clicking but not converting, don’t immediately blame the ads. Ask: Where are we losing them? That’s where the real optimization opportunity usually starts. More traffic won’t fix a broken funnel. Better conversion will.