The blank page gets too much blame. Sometimes the problem happened three steps earlier. After eno...The blank page gets too much blame. Sometimes the problem happened three steps earlier. After eno...
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Leo Pereira
pro
• 13h
The blank page gets too much blame. Sometimes the problem happened three steps earlier.
After enough high-volume content work, a pattern becomes hard to ignore: when production stalls, the writer often isn’t the root cause.
The brief was vague. The information was incomplete. Five people had five different ideas of what the page was supposed to do.
And then someone opens a document, and we call it writer’s block.
Convenient.
One of the better writing tools I’ve found is surprisingly unglamorous: a good intake process.
What do we know? What’s missing? Who is this for? What does the user need to do next?
And who needs to clarify the thing everyone is politely pretending to understand?
Once those questions have answers, writing tends to become much less mysterious.
Good content operations just stop asking creativity to compensate for bad information.
(And frankly, creativity has enough work already.)
#ContentOperations #ContentStrategy #WebContent
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