A 12-second app-install ad you can reuse for any mobile app: a store card slides in, "Get" is tapped, the icon lands on the home screen, the app opens and closes back to its icon, and the brand color spreads into an end card. Swap the icon, app screen, name, headline, rating, CTA and colors for a 9:16 ad ready for Meta or TikTok. Every piece is a named layer with live text.