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THE PROCESS
FYNALLY needed a site that could sell a somewhat unconventional product: creatine in gummy form. The challenge was making a supplement feel premium and trustworthy rather than gimmicky, while still keeping the "no powders, no pills" convenience story front and center.
Direction:
We leaned into a moody, almost cinematic palette. Black backgrounds, warm ambient lighting, and a single accent purple gave the brand room to feel elevated next to typical bright, clinical supplement sites.
Structure
The homepage follows a clear persuasion arc:
Hero: product hero shot with the core value props (strength support, easy routine, muscle recovery, daily performance) stated up front
Trust bar: gluten free, GMP certified, no artificial flavors, no synthetic dyes
"Why fynally": a benefit wheel breaking down convenience, science backing, and accessible wellness
Pricing: three tiers (starter, monthly, performance stack), with the most popular plan visually emphasized in purple
Social proof: customer testimonials to close the loop.
Key decisions
Kept the product jar as the recurring visual anchor across sections, so the eye always has a reference point
Used the purple accent sparingly. Only on CTAs and the featured plan, so it reads as a signal, not decoration
Built the "power of" list (strength, recovery, energy, convenience, performance) as a scannable five-point structure instead of long paragraphs, since supplement shoppers skim
Outcome
A site that feels more like a lifestyle brand than a supplement storefront, without losing any of the functional clarity a first-time buyer needs to convert.
The network for creativity
Join 1.25M professional creatives like you
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