I was browsing a fashion brand's website when I noticed something most brands don't bother with. A 7-second video in the product detail page showing the model walking in the outfit. The video told me everything about the outfit that a static photo never could.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.