Sharing my Influencer Strategy work for Origen Fragrances by COTY Launch Campaign. As an Influencer Coordinator at Qulture Agency, I supported the influencer strategy for Origen Fragrances, Coty’s new fragrance collection. I helped develop the creator rollout and talent recommendations, selecting creators whose cultural heritage aligned with the five signature scents. We also partnered with top “Perfume-Tok” voices and lifestyle influencers to connect fragrance with fashion and everyday style.

Using MoDash and independent research, I curated a final list of 50+ creators across these categories, prioritizing cultural heritage alignment wherever possible.