The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Si Romo Baik is an animated series we created and produce with Sathora parish in Jakarta, for Catholic religious education.
One choice we kept: when a kid gets confused, the color drains out. Plain beige, a soft silhouette, nothing else in frame. The next shot is back in full watercolor with Romo.
I'd rather show confusion than explain it.
When you explain something hard to a young audience, what do you take away first?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
The voiceover should not describe everything already visible on the screen.
If the interface shows a button being clicked, the script does not need to say “click the button.”
The voiceover should explain the value.
The animation should show how it works.
When both do different jobs, the video becomes much easier to follow.
We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels.
Its positioning was already defined. Our job was to make it visible.
The organizing idea was refraction: one source opening into multiple expressions.
Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement.
If your brand needs a lot of variety, decide first what every variation stays connected to.
Amazing work