Hi, I am Fawad, a software engineer and data analyst based in Geneva, working full-time at the Un...Hi, I am Fawad, a software engineer and data analyst based in Geneva, working full-time at the Un...
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Hi, I am Fawad, a software engineer and data analyst based in Geneva, working full-time at the United Nations.
💡 I build AI-driven systems and analytics platforms that transform complex data into actionable insights.
What I work on
🧠 AI microservices and data-driven applications
📊 Analytics platforms and decision-support tools
🔌 APIs and data pipelines
🛒 E-commerce systems built for performance and reliability
Tools I use
🐍 Python, 🌐 JavaScript, TypeScript
🗄️ SQL (PostgreSQL, SQLite, NoSQL)
🎨 Figma and Framer for design, prototyping, and product thinking
☁️ Cloud infrastructure
⛷️ In my free time, I love skiing.
Looking forward to connecting! #contraquest
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See exactly what’s driving revenue, where growth is leaking, and which products, channels, and customers deserve more investment.
I developed an e-commerce growth intelligence system around one question:
Where should the business invest next?
Most stores already have plenty of data. The harder problem is understanding what that data means for revenue, marketing spend, products, and customer growth.
So instead of building another dashboard full of charts, I’m structuring the system around decisions.
It brings together signals such as revenue, ROAS, CAC, conversion, product performance, repeat purchases, and retention to identify things like:
which channels deserve more budget, where acquisition is becoming inefficient, which products attract traffic but fail to convert, and where repeat customers are creating stronger value.
The goal isn’t just to answer:
“What happened?”
It’s to answer:
“What should we do next?”
Because the most useful analytics system isn’t the one with the most charts.
It’s the one that makes the next business decision clearer.
Tags: E-Commerce · Marketing Analytics · Data Analytics · Power BI · E-commerce Management