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Hexamatric is a sophisticated brand identity concept that seamlessly blends geometric precision with data-driven analytics to create a modern, minimalist, and functional visual language.
I’m excited to share a closer look at my latest branding project, HexaMatric.
In a world driven by information, this project explores the intersection of geometric precision and data-driven analytics. The goal was to create a visual identity that feels both structurally sound...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
Oaten was created for modern routine.
Nourishment positioned as structure, not spectacle.
High protein, high fiber; translated into a restrained visual system.
Muted neutrals, grounded typography, and layered materials create clarity without noise.
Three blends. One daily rhythm.
Designed to move seamlessly across packaging and print; tactile, precise, and intentional.
Brand DesignLogo DesignPackaging DesignAdobe PhotoshopAdobe Illustratorbrandinglogopackagingbranding
Very lovely!!
Branding is more than a logo — it’s a system.
Designed a complete brand guideline framework for Covlant, ensuring consistency across product, marketing, and digital touchpoints.
Open for branding & product collaborations.
Strong system thinking here. The consistency across typography, color, and layout feels very disciplined. Curious — how did you decide what to formalize vs leave flexible in the guidelines?
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