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Most Shopify stores don’t have a traffic problem.
They have a conversion structure problem.
Founders invest in:
– paid ads
– influencers
– new creatives
But ignore:
– weak product hierarchy
– unclear value proposition
– missing trust signals
– mobile friction
Before scaling ads, ask:
Does your PDP clearly explain:
• who it’s for
• what problem it solves
• why it’s better
• why I should trust you
If not — traffic won’t save it.
Design doesn’t increase revenue.
Clarity does.
What’s the biggest issue you see on most product pages?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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The KFC product detail page had a problem that's pretty common in high-traffic ordering flows.
It worked fine most of the time. But at the moment customers needed to make a decision like customizing a meal, confirming selections, adding to the cart, it introduced just enough confusion to slow things down or cause drop-off.
Three specific issues: the mobile layout buried key content below an oversized image, customization options were duplicated in a way that felt broken, and there was no clear view of selections before checkout.
The work focused on those three things only. No full redesign, no new features.
Result: 88% task success across platforms, 20% faster completion, and 90% of participants reported higher satisfaction.
Full breakdown on my portfolio: https://www.patlopes.com/case/kfc-pdp-redesign
Clean and modern! 🔥
On-Ear Visual Photography Technique
If you’re a jewellery brand without the resources for a full photoshoot, this Technique turns your product images into high-end on-ear visuals in seconds.
Built for founders and creatives working with jewellery brands, it helps you create realistic, studio-quality imagery that actually showcases your product the way it deserves.
As a Shopify developer, I’ve seen how difficult it is for small businesses to build product pages that feel premium without access to models or production. This workflow solves that.
I tested it across multiple earring styles to make sure it delivers clean and consistent and loved seeing the results!
Let me know what you think!! 💭
#FLORATechnique
Opening up 2 spots this month
If you're a funded startup and your landing page is converting under 3%, we should talk.
↳ Full landing page redesign in 72 hours
↳ Conversion-focused, not just pretty
↳ Built in Framer (no dev required)
↳ Shipped 10+ pages for funded startups
Nice work
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