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Human creativity is what gives AI purpose.
For this project, I created LUMORA, a luxury perfume brand, using Envato's creative tools as my main toolkit. I explored multiple concepts, tested different logo directions, refined the color palette, and built a complete brand identity.
Every major decision—from choosing the emerald green identity to refining the final campaign—was guided by my own creative judgment.
AI generated ideas. I shaped the final vision.
#EnvatoChallenge #HumanByDesign @envato
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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For this challenge, I wanted to show that AI doesn’t replace creativity, it expands it.
Using Envato as my creative toolkit, I built every part of this project, from the visuals and branding to the sound and motion. The most important part wasn’t generating ideas, but deciding which ones deserved to become the final story.
Human by Design. 🧡
The layout is clean🔥
Ever since I was a child, a question always lingered in my mind: Why do hotels always feel like mass production, despite being so expensive? Isn't there a place that is truly boutique not just in words, but in action offering ultimate luxury to only a select few?
This childhood curiosity eventually shaped a lifelong dream: a boutique sanctuary designed to host a very limited number of guests within an extraordinary environment of isolated luxury.
When building this brand, I sought answers to how a space could fulfill these exact emotional needs, carefully selecting the ambiance, textures, and colors based on what I felt.
An AI never visited a hotel as a child. It never wondered, never felt the comfort of a bed, and never attached curiosity or emotion to a space. An AI will never taste the drink that accompanied my unforgettable memories. It has always been, and will always be, nothing more than a node of data.
This is exactly how I wanted to breathe life into this brand. Every room concept, every video clip, every curated image, and even the prompts themselves were entirely guided by my childhood memories and human emotions. AI has never experienced childhood, it has never built a "memory," and it never will.
Presenting Mansoine the official overview video, alongside a behind-the-scenes look at how my human judgment directed the prompt engineering and asset curation.
Human by Design.
#envatochallenge
I created a luxury skincare brand identity called Aura Skincare using Envato assets and AI tools. While AI helped generate initial concepts, I refined the typography, colors, and composition through my own creative judgment. My Human by Design moment was simplifying and elevating the AI-generated concept into a premium, client-ready brand identity. #envatochallenge
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