Ad Campaign Concept for Pulsetto. I mentioned in a previous post how they wanted to move away from the 'medical device' vibe of something that you pick up when the need is really great, and position it more as something you use daily as a part of your everyday routines to achieve a healthy baseline consistently. This is why I tapped into the simplicity of the imagery, routines most of us practice daily, and a simple 3 word slogan... As routine as... ...your morning coffee ...brushing your teeth ...your daily commute 🙌