Turning a cleaning business into a stronger digital experience.
The challenge was more than simply creating a good-looking website, the business needed a professional platform that could build trust, showcase its cleaning services clearly, and make it easier for visitors to take the next step.
I designed the website in Squarespace, focusing on a clean visual structure, service discovery, credibility sections, testimonials, strong CTAs, and a smooth user experience across devices.
To extend what was possible within Squarespace, I also integrated Claude Code into the workflow for custom development and functionality.
Built with: Squarespace + Claude Code
My role: Web Design • Development • UI/UX • Custom Integration • Responsive Optimization
🎓 GROWTH TIP 07/30: DON’T JUST REWARD ACTIONS. MAKE PROGRESS TOO VALUABLE TO ABANDON.
Most learning apps treat gamification as a reward layer.
Complete a lesson → get XP.
Come back tomorrow → extend a streak.
Hit a milestone → unlock a badge.
Useful mechanics. But none of them creates retention on its own.
The stronger growth loop starts when every action makes the user feel like they’ve built something worth coming back to.
In this EdTech concept, a completed lesson doesn’t disappear.
It becomes part of a visible history.
History builds a streak.
The streak moves toward a milestone.
The milestone creates a reward.
And the next locked achievement creates anticipation.
Action → accumulation → anticipation → return.
That’s the difference between adding gamification and designing a progression system.
The goal isn’t to make learning feel like a game.
It’s to make accumulated progress feel valuable enough that leaving means walking away from something the user has already invested in.
The better question isn’t:
“How do we reward this action?”
It’s:
“How does this action increase the value of coming back?”
🔥 Streaks make consistency visible.
🏆 Milestones turn repetition into progress.
⭐ XP gives every session continuity.
🔒 Locked achievements give progress somewhere to go next.
One reward can create a moment.A connected progression system creates a reason to return.
New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.