some visuals from iki, a matcha shop i’m currently working on 🍵 one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel. from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world. still exploring, but i’m really enjoying where this is going.

the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart

One of my favorite projects this year 👉 Fluxnet.

The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.

The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.

Full project here Curious to hear your thoughts. How do you approach branding in such a technical spaces?

how did you land on the balance between industrial and innovative?