This was a true exploration. I began with countless sketches while reimagining AERI’s brand testi...This was a true exploration. I began with countless sketches while reimagining AERI’s brand testi...
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Andi Gola
pro
• Oct 30
This was a true exploration. I began with countless sketches while reimagining AERI’s brand testing forms, refining ideas, and pushing symbolism until I uncovered something distinct, purposeful, and true to their mission.
AERI is transforming vegetation management through innovation, safety, and sustainability. By leveraging advanced technology and real-time field data, AERI delivers smarter, safer, and more efficient solutions that protect communities, infrastructure, and the environment.
The final mark embodies this future-forward vision: a bold capital A subtly enclosing a negative-space tree, encircled by a continuous 360° form that humanizes the brand and reflects AERI’s commitment to holistic, all-encompassing vegetation management.
Check out the full presentation: https://tinyurl.com/aeriresources
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