Spec concept, DesignOps platform landing page for Atelier SF, a workflow tool built for in-houseSpec concept, DesignOps platform landing page for Atelier SF, a workflow tool built for in-house
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Pedro AGB
pro
• Jul 5
Spec concept, DesignOps platform landing page for Atelier SF, a workflow tool built for in-house creative teams.
The design challenge: make a SaaS product feel like it was built by designers, for designers. Not another cold, feature-heavy product page.
So every decision served that goal.
Warm editorial tones and paper textures, because creative teams live in mood boards and physical references, not dashboards. The "APPROVED" stamp detail, because it mirrors the actual approval process they're trying to fix. Product UI shown inside real creative context, because screenshots don't sell workflow tools, situations do.
The conversion architecture underneath: Hero → Problem → Philosophy → Features → Social Proof → Pricing → Mobile CTA
Nothing decorative. Every section earns its place.
I build high-converting Framer websites for founders, SaaS, and B2B brands. Landing pages from $1,200 · Full websites from $3500
Open to new projects; everything's in my profile.
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