La Casa Films produces film and stills for international brands shooting across Chile, Argentina, Mexico and the US. Their problem wasn’t aesthetics. A producer in New York or London has to believe, within seconds, that a shoot in Patagonia will run as smoothly as one in California.

I designed and built the site in Framer, in English, with almost no copy. Full-screen film and stills carry the argument, and projects filter by the country they were shot in, because that’s the first question a producer asks. Each project opens into a full-bleed gallery, and the contact form goes straight to the founders and the sales team.

The content is structured so search engines and AI assistants can understand what the company does and where it operates, which is where a lot of these briefs start now. The team publishes new work through the CMS without needing a designer or a developer.