Helping local Singapore-based tech like Easy-Peasy.AI (http://Easy-Peasy.AI) tell their story is ...Helping local Singapore-based tech like Easy-Peasy.AI (http://Easy-Peasy.AI) tell their story is ...
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Helping local Singapore-based tech like Easy-Peasy.AI tell their story is exactly why we love what we do. We spent some time under the hood of their platform to script, record, and produce this 2min platform showcase. The goal? Make a massive AI powerhouse feel, well... Easy Peasy to understand!
Blending AI-generated spokesperson visuals with clean UI screen replacements and commercial motion design. Designed to turn complex web platform features into an engaging, high-trust visual explainer for digital marketing and user acquisition.
• Role: AI Generation, Video Editing, UI Motion Graphics, Compositing
• Tools: Premiere Pro / After Effects / AI Video Tools / CapCup / Google FLow
A cinematic AI action concept set in a ruined world.
This piece follows a mechanical girl battling a massive robot through destruction, debris, and high-intensity motion.
For this project, I focused on delivering a film-level visual experience — combining dramatic close-ups, large-scale action, and heavy VFX energy to create a scene that feels intense, immersive, and cinematic.
A concept built around impact, atmosphere, and blockbuster-style storytelling.
A beautiful explainer video can get someone to stop scrolling.
But that doesn't mean they understood the product.
And that doesn't mean they’ll remember it.
After years of creating videos for SaaS, technology, fintech, cybersecurity, and other complex businesses, one thing has become very clear to me:
The hardest part isn't animation.
It's deciding what the audience actually needs to understand.
Before we think about scenes, transitions, characters, or 3D visuals, we ask:
→ What problem is the customer facing?
→ Why does this problem matter?
→ How does the product solve it?
→ What makes the solution different?
→ What should the viewer remember after the video ends?
Once those answers are clear, the visuals have a purpose.
That's how we approach projects at ExplainerCue.
We don't want to create another video that simply looks impressive.
We want to make the product clear enough to understand, memorable enough to remember, and compelling enough to take the next step.
Because for a B2B product, clarity isn't just a design choice.