Campaign Page Structure and Wireframes for DOVE TmallCampaign Page Structure and Wireframes for DOVE Tmall
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I planned the campaign page structure and created wireframes for DOVE’s Tmall Super Brand Day, turning promotional offers into a clear shopping journey. I worked with brand, marketing, and visual design teams to refine messaging and page layouts across campaign stages, using A/B testing insights to guide decisions around clicks and add-to-cart actions.
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