Contra - A professional network for the jobs and skills of the futureMy first commercial ever made entirely with AI in 24 hours on a ~$100 budget. Created
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My first commercial ever made entirely with AI in 24 hours on a ~$100 budget.
Created for the Runway Big Ad Contest 2026. A 60-second IMAX-style spec ad for a fictional garden hose brand. An orange tabby cat discovers a garden hose that comes alive they play together until the cat falls asleep inside it like a cozy nest. A visual metaphor for becoming an adult.
I developed the concept, wrote the screenplay, engineered all prompts, generated every shot with Veo 3.1 and Gen-4.5 on Runway, and edited in post with no prior experience in commercial filmmaking.
Skills: AI video production, prompt engineering, creative direction, storyboarding, post-production, rapid self-directed learning.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔