Contra - A professional network for the jobs and skills of the futureI’m switching to product design. Not because UI is bad or visuals don’t matter — but because I do...
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Fedir Davydov
pro
• Dec 12
I’m switching to product design.
Not because UI is bad or visuals don’t matter — but because I don’t want to ship work I can’t clearly explain anymore.
I don’t want my decisions to sound like “it feels right” or “it looks better.” I want to know why something exists, what problem it solves, and how it moves the business forward.
I want to understand the business side: revenue, retention, activation, trade-offs. I want to talk to founders and stakeholders in their language, not translate design into vibes.
I’m okay with being “boring” if boring means measurable. If it means fewer opinions, clearer priorities, and decisions backed by data and outcomes.
Less polish for the sake of polish. More impact, clarity, and results.
Product Design
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