The Ecomm jewellery space has some of the most uninspired brands, websites and product photograph...

The Ecomm jewellery space has some of the most uninspired brands, websites and product photograph...The Ecomm jewellery space has some of the most uninspired brands, websites and product photograph...

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Erick Rodriguez

pro

• Jan 15

The Ecomm jewellery space has some of the most uninspired brands, websites and product photography... Now that the wave of lab diamonds is dying, can we get back to actual design, things with character and emotion. "Cheap diamonds here" can't be your entire brand strategy... Here is the direction we are taking our client

Yana Tereshchenko

pro

• Sep 15

Client’s choice vs. Designer’s choice 👀

I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.

These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.

The interesting part? My client chose Concept 1. I chose Concept 2.

Now I’m curious what other creatives think.

Which direction would you choose — 1 or 2? And why?

Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.

Brand Design

21 voted

44%

27 voted

56%

48 votes

Closed

Asif Aleem

pro

• Sep 17

Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.