🅰️ BEFORE
Streaks, gems, offers compete for attention The survey shows a payout, duration, but little context
🅱️ AFTER
Balance first. Then one recommended survey with its topic, time, match and reward grouped around a clear action
đź’ˇ Growth Insight
Users weigh the reward against time, effort and the risk of being screened out. High match creates an expectation the product must deliver on
My hypothesis: clearer expectations could increase starts. The real test is whether users complete surveys, receive rewards, return More taps mean little if users regret the time spent