Created a professional SaaS explainer video for AXio, an AI-powered infrastructure automation platform. The project focused on simplifying complex technical concepts through clean 2D motion graphics, animated UI elements, structured visual storytelling, and modern business-oriented design.
I transformed technical workflows, approval processes, security policies, and cloud infrastructure concepts into easy-to-understand visuals using smooth animations, typography, transitions, and sound design.
The goal was to communicate AXio's product value clearly while maintaining a premium and engaging visual experience.
🧪 TASTY TEST: WHICH ONE MAKES NEXT WEEK FEEL SORTED?
Meal planner mobile app design. Same UX, two palettes.
🍊 A · Citrus Energy
Orange + buttery yellow. Appetite first.
🌿 B · Forest Calm
Deep green + cream. A calmer weekly ritual.
💡 GROWTH THINKING
Users want dinner handled, not another planning task.
My hypothesis: orange could win the first tap; green could signal less effort. I’d test plan-open rate AND grocery-list completion. More taps mean little if people abandon the next step.
🗳️ A OR B — WHICH WOULD YOU TRUST WITH NEXT WEEK’S DINNERS?
Vote and tell me why.