Rewind back to 2022 — content creators are just becoming a thing. With my background in social me...Rewind back to 2022 — content creators are just becoming a thing. With my background in social me...
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Liza Orlina
• Nov 5
Rewind back to 2022 — content creators are just becoming a thing. With my background in social media (I went through my personal blog era, picking up photo & video), I decided it was time to put that skillset to use.
I searched “content creator” on LinkedIn and saw maybe ten listings. This was pre–content-creator era — those jobs practically didn’t exist. Then I heard back from a startup in education & consulting and had my first content creator interview EVER.
Two years later, my organic content gained 8M+ views and helped establish the brand within the student niche, growing the TikTok page from 13K to 44K followers. A little case study for anyone interested: watch here
Social Media Managementugc
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