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Happy Smiles 🦷✨ — e-commerce UI design for a kids' oral care brand. Bright gradients, friendly typography, and a "Usual Struggles vs Happy Smiles" comparison section that flips brushing time into a game parents actually buy into.
Happy Smiles is a children's oral care brand on a mission to turn brushing time from a daily battle into a routine kids look forward to. For this project, I designed the full e-commerce experience — from the homepage hero to the product catalog — built around a simple idea: parents don't just want products, they want a solution to the fight at the sink every morning and night. The design uses a candy-bright color palette, a clear "Usual Struggles vs Happy Smiles Experience" comparison to build instant trust, and a flavor-led, step-by-step product journey that makes the whole range feel approachable for both kids and the parents shopping for them.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Intro post, since apparently that's the thing here 😄
I'm Michael — UI/UX designer from Ukraine 🇺🇦, 4+ years in web products and e-commerce.
My day-to-day: designing interfaces people actually use. Not portfolio pieces. Real B2C flows, checkout conversions, dashboards, mobile apps 📱
Toolset: Figma (Advanced), AI-assisted prototyping, Lovable, rapid hypothesis testing 🛠️
What I care about in projects:
→ Clarity over decoration ✦
→ UX decisions backed by logic ✦
→ Collaboration that doesn't waste time ✦
If you're building something and need a design partner — let's talk 🤝
420*3= welcome to Contra. Cool to see here so muh talented designer
Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
👋 Hi everyone!
My name is Anastasiia, though most people know me as Rada.
I’m a Product Designer from Ukraine who enjoys turning complex problems into simple, meaningful experiences.
While design is my profession, it’s not the only thing that shapes the way I think. I also teach DJing, and both worlds have taught me the same lesson: great experiences are never accidental. They are carefully designed.
I’m fascinated by user behavior, product strategy, research, and the decisions that turn ideas into products people genuinely want to use.
I joined this challenge to share my thoughts, learn from others, and become more consistent in creating content.
Here you'll find insights about UX, product thinking, research, design processes, lessons learned, and sometimes a few stories from the music world as well.
Looking forward to connecting with you all 🚀
Welcome! ✨ I love the connection between product design and DJing—both are really about understanding people, reading the room, and creating experiences that feel effortless. 🚀
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