Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
I'm now available for freelance work as a Web Designer (UI)!
I design clean, modern and user-friendly interfaces for websites and landing pages, with a focus on clarity, strong visual hierarchy and a smooth user experience.
What I can help you with:
Website and landing page UI design
Responsive layouts (desktop and mobile)
Visual identity and logo design
Redesigns of existing pages
If you're a startup, a small business or a creator looking to level up your online presence, let's talk.
Designed a 30-page company proposal for a client, featuring a clean, professional layout, structured content, and polished visuals to present the company’s services and value proposition effectively.
Every page was designed with a focus on readability, visual consistency, and a professional corporate look.
Looking for a professional company proposal, corporate profile, or business presentation? Let’s bring your ideas to life!