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Creatives on Contra have earned over $150M and we are just getting started
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Same course. Two completely different vibes.
Exploring two design concepts for a Kajabi course experience: warm and editorial, or bold and cinematic.
Same curriculum. Different typography, layout, and visual direction.
Which one would you rather learn inside—1 or 2?
10 voted
19%
44 voted
81%
54 votes
Closed
Yousr — Hot Sauce Brand Identity & Packaging Design
Turning bold flavor into a bold visual identity.
Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience.
The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character.
The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range.
From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency.
The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience.
A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence.
View the full project : https://www.behance.net/gallery/255675391/Yousr-Hot-Sauce-Brand-Identity-Packaging-Design
#PackagingDesign #FoodPackaging #HotSauce #LabelDesign #FoodBranding #ProductDesign #ArtDirection
SOESOE visual identity balances minimal aesthetics with an inviting, modern personality. Designed to resonate with today’s style-conscious consumers, the branding emphasizes clean typography paired with a playful polka-dot pattern, subtly referencing natural milk droplets and classic dairy motifs.
Dots are one of the few motifs that fail in both directions — shrink them and they flatten into texture or fight the press, blow them up and the reference slides from dairy to fashion. Curious how narrow a scale range you ended up locking for it across the pack sizes.