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Plumbing Company SEO: 350% Traffic & 24 Keywords in Top 3 Positions
A plumbing company had near-zero traffic, no leads, and a toxic backlink profile from previous black-hat SEO. I ran a full technical audit, fixed crawling and indexing errors, disavowed 100+ spam backlinks, optimized their Google Business Profile, and built niche-relevant authority links.
Service pages were restructured with local schema, meta tags, and high-intent keywords. Result: 350% organic traffic growth, 24 high-volume keywords ranked positions 1–3, and a consistent flow of inbound leads all within 3–4 months. Project ongoing.
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I am hired by a company as a vendor. It's a great achievement for me. And added me in your slack community.
Silo View Website Development Case Study
Project Overview
Silo View is a premium short-term rental and holiday accommodation platform based in Cape Town, South Africa. The objective was to create a modern, high-performing website that showcases luxury accommodation while making it easy for guests to browse properties and submit direct booking enquiries.
The platform delivers an Airbnb-inspired browsing experience with a premium design, intuitive navigation, and a seamless user journey from property discovery to enquiry.
Client
Silo View
Cape Town, South Africa
Industry
Hospitality • Short-Term Rentals • Holiday Accommodation • Airbnb Property Management
My Role
Website Designer & Developer
Tools & Technologies
Wix
Wix Studio
Velo by Wix
Wix SEO
Project Goals
Design a premium website that reflects the quality of the accommodation.
Create an intuitive property browsing experience.
Increase direct booking enquiries.
Improve mobile usability.
Build a scalable platform for future property listings.
Improve search engine visibility.
What I Delivered
Custom Website Design
Designed a modern and elegant user interface that aligns with the luxury hospitality market while maintaining a simple and intuitive user experience.
Wix Development
Built the website using Wix with fully responsive layouts optimized for desktop, tablet, and mobile devices.
Custom Functionality with Velo
Used Velo by Wix to implement custom functionality, improve user interactions, and enhance the overall browsing experience where standard Wix features were not sufficient.
Property Listing Experience
Created structured accommodation pages featuring:
High-quality image galleries
Property descriptions
Amenities
Location details
Booking information
Clear enquiry calls to action
The layout allows visitors to explore multiple properties with ease.
Booking Enquiry Flow
Developed a streamlined enquiry process that encourages direct bookings and simplifies communication between guests and the property management team.
SEO Optimization
Implemented Wix SEO best practices including:
SEO-friendly URLs
Optimized page titles and meta descriptions
Proper heading hierarchy
Image optimization
Mobile-first optimization
Structured internal linking
This provides a strong technical SEO foundation for improving organic search visibility.
Performance Optimization
Optimized page speed, responsive performance, image loading, and overall usability to deliver a smooth experience across all devices.
Key Features
Premium modern website design
Fully responsive layout
Airbnb-style property browsing
Dynamic property pages
Interactive image galleries
Booking enquiry forms
Contact page
Mobile optimization
Wix SEO optimization
Custom functionality with Velo
Fast-loading pages
Clean navigation
Scalable website structure
Business Impact
The new website enables Silo View to present a professional online presence that matches its premium accommodation offerings. Guests can easily discover available properties, view detailed information, and submit direct booking enquiries through a streamlined experience.
The platform strengthens the brand's credibility, supports future growth, and helps reduce reliance on third-party booking platforms while increasing opportunities for direct reservations.
Outcome
The completed website delivers a polished digital experience tailored to the hospitality industry. By combining modern design, responsive development, custom Velo functionality, and Wix SEO optimization, Silo View now has a scalable platform that supports business growth and provides a seamless experience for travelers visiting Cape Town.
I am working on guest posting and provide backlink
Challenges
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