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The brief was culture. So we just let the people breathe.
Produced and creatively directed the betPawa x Ashluxe campaign across Lagos — basketball courts, football pitches, back streets, inside cars. 11 frames that feel like a neighbourhood and a fashion editorial at the same time.
betPawa is live across 12 African markets. Ashluxe is worn by the culture setters who sit between sport and style. Getting the creative right for this intersection takes strategy, not just aesthetics.
Full project on my profile 🥹
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I Just Created NOIRÉ 🔥
A Coffee Brand Built Around the Pause.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Waiting for your thoughts in the comments 🙌🔥
branddesignertastetestBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
Morrow Atelier turns a panicked 'my wedding is in three weeks and my dress doesn't fit' message into a confirmed, pre-briefed fitting — the bride pins her fit zones on a live 3D gown at midnight, and Mara opens her morning with one prepared case instead of a week of back-and-forth
fabulous work @Omar Elmehammedy. upgoated...!
Brands spend thousands on photographers, stylists, and bakers to sell a pastry. I built the entire brand system for one without hiring a single person. Every image, every label, every mood is AI generated concept work by Isabella Digital Hub. Save this if you're still convinced that's not possible.brand es
