Explore the Iconic betPawa x Ashluxe Campaign in Lagos

Explore the Iconic betPawa x Ashluxe Campaign in LagosExplore the Iconic betPawa x Ashluxe Campaign in Lagos

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Medina Ohida

• May 14

The brief was culture. So we just let the people breathe.

Produced and creatively directed the betPawa x Ashluxe campaign across Lagos — basketball courts, football pitches, back streets, inside cars. 11 frames that feel like a neighbourhood and a fashion editorial at the same time.

betPawa is live across 12 African markets. Ashluxe is worn by the culture setters who sit between sport and style. Getting the creative right for this intersection takes strategy, not just aesthetics.

Full project on my profile 🥹

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Matthew Dix

pro

• May 14

MODERN DILEMMA. a brand i made as a sulky creative renting my friends flat in cape town, south africa — making "crop tops" for skinny boys who knew way too much about fashion. Now with a f#cking figma-Twist! Possibly just a MODERN DILEMMA

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Atolani Adegbesan

• May 15

Small Md all the way

Miguel Vega

• May 13

Just joined Contra and wanted to kick things off with some work I'm proud of. This is a loop from Dataset Clothing, a label I built from the ground up around low frequency music culture. Apparel, identity, community. Looking forward to being part of this one.

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Atolani Adegbesan

• May 14

This is very well crafted. The attention to detail and consistency across slides really stands out.

Victor Abayomi✦

• May 14

The feeling something leaves behind after the experience is over.

That one word was the entire brief.

Not a logo. Not a color. A feeling I had to design backwards from.

The woman this brand is for wakes up at 6am because that hour belongs to her. She doesn't buy trends. She notices the texture of the packaging before she opens it.

So the brand couldn't be loud. Couldn't be sterile. Couldn't be generic wellness.

It had to feel like that quiet moment right after the hardest pose — when your breath slows and everything sharpens.

That's RASA.

Everything else — the mark, the palette, the type — came after that.