Seven years ago I hand animated an entire Wimbledon campaign for Jaguar, frame by frame in Lottie...Seven years ago I hand animated an entire Wimbledon campaign for Jaguar, frame by frame in Lottie...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Seven years ago I hand animated an entire Wimbledon campaign for Jaguar, frame by frame in Lottie
The project was Ace Pace. I designed and built the site myself in Webflow, made all the motion by hand, and connected the API so you could see people playing in real time
Looking back, it sounds like a lot of work, and it was, but I reckon it could be done quicker today, and honestly with a much better output
The design looks dated to me now, but the concepts underneath it still stand up, and that's where I think an LLM would push it further than I could at the time
So I'm curious, how would you approach it?
I do enjoy looking back at past work and still finding pride in some of those processes.
🎓 GROWTH TIP 07/30: DON’T JUST REWARD ACTIONS. MAKE PROGRESS TOO VALUABLE TO ABANDON.
Most learning apps treat gamification as a reward layer.
Complete a lesson → get XP.
Come back tomorrow → extend a streak.
Hit a milestone → unlock a badge.
Useful mechanics. But none of them creates retention on its own.
The stronger growth loop starts when every action makes the user feel like they’ve built something worth coming back to.
In this EdTech concept, a completed lesson doesn’t disappear.
It becomes part of a visible history.
History builds a streak.
The streak moves toward a milestone.
The milestone creates a reward.
And the next locked achievement creates anticipation.
Action → accumulation → anticipation → return.
That’s the difference between adding gamification and designing a progression system.
The goal isn’t to make learning feel like a game.
It’s to make accumulated progress feel valuable enough that leaving means walking away from something the user has already invested in.
The better question isn’t:
“How do we reward this action?”
It’s:
“How does this action increase the value of coming back?”
🔥 Streaks make consistency visible.
🏆 Milestones turn repetition into progress.
⭐ XP gives every session continuity.
🔒 Locked achievements give progress somewhere to go next.
One reward can create a moment.A connected progression system creates a reason to return.
Experimenting with avatar animation using Figma + Motion ✨
Honestly, I never thought Figma Motion could generate motion this smooth, it’s starting to feel surprisingly close to what I’d normally achieve in After Effects.
Figma Motion is definitely making motion exploration much more accessible for product designers. 👀