A collection of high-converting social media creatives for food & beauty brands. I focused on clean, product-focused visuals that stop the scroll and drive "Shop Now / Order Now" actions. Designed for Instagram, Facebook ads, and menu posters.

The pink donut tile stops the scroll, and the burger one has real appetite appeal. How do you keep a food set and a skincare set feeling consistent in one collection?

Project Title: The Sahel Edit — High-End African Fashion Positioning & Art Direction

Description: Created a comprehensive luxury identity and visual campaign package for a contemporary African apparel brand. Focused on earthy color theory, cinematic lighting, and risk-reversed brand architecture designed to attract elite buyers and secure high-ticket retainers.

Incredible breakdown. The biggest shift for modern brands is moving away from commodity design and treating visual identity as a conversion asset. When you engineer the narrative for the top 4%, everything changes.