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Aparmita: a meditation app promising real flute music made by humans, never AI.
The brief was dense and commerce-heavy. The product sells calm. The whole design job was reconciling those two.
4 weeks, 50+ screens, iOS & Android.
Case study 👇
https://rahulg.com.np/cases/aparmita
Selling calm inside a commerce-heavy brief is a hard balance, and 50+ screens in 4 weeks is fast. How did you keep the purchase flow from feeling pushy?
Thank you! I approached it as helping someone choose at their own pace. Clear information, breathing room, and one main action at a time were key. The purchase path needed to be easy to find without competing with the browsing experience. Keeping that hierarchy consistent across the screens also helped with the tight timeline.
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