Custom hand-drawn illustration created for Snow Ride Nordic Pilsner, a collaborative beer release by Portage Brewing Company and Otso Cycles.

Inspired by winter cycling and the forests of Minnesota, the artwork was featured on the beer's packaging.

A single-ink forest pattern wraps well on a can because there's no focal point to get lost across the seam. Did you have to thicken the linework once it went to print, or did the fine detail hold up on the aluminum?

We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels. Its positioning was already defined. Our job was to make it visible. The organizing idea was refraction: one source opening into multiple expressions. Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement. If your brand needs a lot of variety, decide first what every variation stays connected to.