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Impossible Food #05 — Biscuit
What if a biscuit could undo itself?
A perfectly baked biscuit slowly breaks apart, its structure collapsing into a delicate cloud of cinnamon, flour and sugar, returning to the raw ingredients it was made from.
Instead of transforming into something else, the food simply reverses its own creation.
Make the impossible feel real.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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What if e-commerce websites were actually fun to explore?
This was a concept exploration ✨
It was all about turning a very ordinary e-commerce journey into something more visual, playful, and a little unexpected.
Now I’m curious about one thing:
Would this actually make you want to buy? Or would you bounce because it feels like too much for something as simple as frozen food?
A vibrant bakery promotional animation showcasing freshly baked cinnamon rolls and glazed pastries. The video uses bold typography, rich food close-ups, and a deep blue background to create a modern, energetic visual style. Text such as “FRESHLY BAKED” and “EVERY DAY” highlights the bakery’s freshness, while smooth transitions and appetizing pastry shots make the promotion engaging and mouth-watering. Perfect for a bakery social media advertisement, Instagram Reel, or promotional campaign.
Biscuit Data — AI-Powered SEO Platform
Tech Lead, AI Team · Senior JavaScript Developer · Shareholder · 2020–2022
Client: Biscuit Data Ltd.
Biscuit Data is an AI-powered SEO and content marketing platform designed to help businesses manage their SEO strategy systematically, identify opportunities, and optimize their content from a single platform.
What I worked on
Led the AI/ML development team and coordinated the work of developers across the AI and JavaScript teams.
Designed and implemented the AI algorithms powering the platform’s SEO and content optimization features.
Evaluated and selected appropriate machine learning models for different use cases and designed their fine-tuning strategies.
Developed the AI-powered content editor for creating, editing, and optimizing website content.
Built systems for automatically suggesting keyword assignments for individual pages.
Developed automated content generation and optimization workflows based on keyword and SEO recommendations.
Designed the SEO dashboard, including indicators, recommendations, and suggested actions to improve search performance.
Contributed to UI/UX design and product decisions.
Designed the cloud architecture and backend infrastructure.
Developed and debugged core platform functionality across the stack.
Managed JavaScript developers and developers working on the AI team.
Technologies
React · TypeScript · Node.js · Express.js · Python · AI/ML · PostgreSQL · TypeORM · Google Cloud Platform · Google Compute Engine · Google App Engine · Google APIs & Services
