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Moving Wellness from the Medicine Cabinet to the Gallery Shelf.
The Brief:
"Healthcare supplements, but make it collectible fashion, because your cells deserve haute couture"
The Reality:
Why should optimizing your biology look sterile? Most wellness packaging relies on the same tired, clinical tropes. For this project, we threw out the pharmacy playbook and looked at the luxury fashion landscape instead.
We treated the wellness bottle not as a disposable container, but as an object d’art—an architectural piece meant to be displayed, kept, and collected.
The Aesthetic: Minimalist geometry, high-fidelity materials, and heavy-weight tactile feedback.
The Outcome: Packaging that drives immediate brand prestige, commands premium retail positioning, and transforms a daily health habit into an elevated ritual.
Services Provided: Art Direction / Luxury Packaging Design / Brand Identity / 3D Visualisation
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Enmanuel Jimenez V.
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