Brooklyn Nine-Nine, Boyle’s Food Truck visual identity

The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!

The idea was simple:

What would Boyle’s food truck look like if it were a real Brooklyn food truck?

I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.

I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.

The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.

And honestly, fictional brands are some of my favorite design exercises.

There’s already a story, a personality and an audience.

The fun part is figuring out:

What does that look like?

Creativity at its Peak

Belovetz is a clothing brand born from a simple truth: the bond between people and their pets deserves to be worn, not just felt. Rooted in soft Y2K nostalgia and vintage warmth, the brand brings together comfort, style, and companionship into a single wardrobe made for two.

The identity of Belovetz was built around a soft, cozy aesthetic — warm pastel tones, rounded typography, and a visual language that feels like a favorite childhood sweater. Every detail, from the heart-shaped logo to the bandaid symbol woven into its DNA, speaks of care, affection, and the kind of love that never goes out of style.

More than a fashion label, Belovetz is an invitation: to dress the same way you love — openly, comfortably, and together with the ones who matter most, four-legged or not.

this logo is the cutest, those colors on the pups in the last pics are so smart to use in alignment!