Afterbite, First Kiss A packaging design concept for a strawberry chewing gum created around the playful excitement and sweetness of a first kiss.

The packaging takes a bold, youthful approach, using a vibrant pink and red color palette to immediately communicate the strawberry flavor while reinforcing the romantic theme. Large strawberry imagery creates a strong sense of flavor and freshness, while the oversized translucent gum bubble and pair of lips bring the “First Kiss” concept to life visually.

The central “First Kiss” typography is intentionally bold and expressive, making the flavor name the main focal point of the package. Smaller details, including the illustrated chewing gum pieces and the playful Afterbite logo treatment, add personality without competing with the main message. The tagline “Sweet While It Lasts” further connects the product to the fleeting, memorable feeling associated with a first kiss.

The overall direction was designed to make the packaging feel fun, youthful, cheeky, and highly visual, while keeping the product and flavor immediately recognizable at first glance. The project explores how color, typography, imagery, and visual storytelling can work together to give a simple chewing gum product a distinct personality and memorable shelf presence.