Which one would you open the launch with?

The first is a kraft bag laid flat on bright orange, shot from above, a cream cup of espresso with thick crema beside it, a few beans scattered toward the corner, hard sun throwing long shadows, a tall condensed headline in deep maroon.

The second is the same bag standing upright in the dark, a single warm beam falling across it from above, three beans at its base, the logo set in fine serif and the headline in cream italic.

One sells the morning. The other sells the roast.

👇 #packagingdesign #brandconcept #productphotography

spotlight looks nice!

A billboard ad video done by our studio for a client on shopify, we tried to use smooth motion with tactile animations and beautiful frames to convey our message while the video serves as eye candy.