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Joseph Ryan's avatar
Joseph Ryan Sinel
• Feb 18
Prime Visual Systems | Technical & Corporate Identity Excellence
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Abhiram's avatar
Abhiram Tinguria
• Feb 18
Strong, clean mark construction across the set — especially the Ventura Innovate symbol. Curious, do you typically explore multiple geometric directions before locking the system?
Joseph Ryan's avatar
Joseph Ryan Sinel
• Feb 18
Thanks again, Abhiram! Yes, for Ventura, I explored several geometric iterations to find the right balance between 'innovation' and 'structure.' I usually sketch a lot of grid-based concepts before finalizing the one that feels the most solid and dynamic."
Abhiram's avatar
Abhiram Tinguria
• Feb 18
That’s a really strong way to approach it. Grid-based exploration usually leads to marks that feel intentional rather than decorative. I like the idea of balancing “innovation” with “structure” — that tension often creates the most memorable identities. Curious — do you...
Joseph Ryan's avatar
Joseph Ryan Sinel
• Feb 18
Great question, Abhiram! For me, it’s a mix of both. I usually start with an 'instinct' during the sketching phase, but the iterative refinement is what proves if the concept actually works. The grid helps solidify that gut feeling into a functional brand mark."
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