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Developed a comprehensive Instagram growth strategy for Javelin Investment, a property management brand. The project included audience research, brand positioning, content pillars, posting strategy, content mix, growth tactics and monthly content planning. I also developed content ideas, Reel concepts, caption and hashtag strategies, competitor and trend research, and performance review recommendations to help strengthen the brand’s online presence, build trust and generate enquiries.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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At CRITER.AI, we’re building AI that helps migrants avoid expensive legal mistakes and visa bans by auditing Australian visa applications against immigration law. We’ve been getting a healthy amount of investor interest, but there was one recurring piece of feedback: our pitch deck was lackluster.
Fair enough. As a lawyer, my creativity usually goes into finding the legal issue everyone else missed, not deciding which shade of blue says “invest now.”
So we set out to change that. We chose Contra over its competitors because the caliber of people looked considerably stronger.
When I posted our request for a pitch-deck redesign, I expected a few people to reach out with quotes. As of today, we have had 303 applicants.
For a bootstrapped business, working through that volume was simply impossible. So we created a challenge:
“Here is my pitch deck. Pick the slide you think needs the most work, and show me what you can do.”
What followed was fascinating.
101 applicants (around 1/3) never replied. Of those who did, around 10% simply reiterated what they had already said. One person replied that, with 250 applicants, they were not going to bother trying. lol.
Several asked whether the test would be paid. 12 sent a quote for the work to be paid first, after which I could decide whether to go further.
Less than 25% of the applications were obviously AI-generated. We are by no means AI-phobic, but the Claude watermark was perhaps a little too much. You know who you are dude!
2 people had trouble opening the Google file we sent. I’m still not entirely sure why.
7 people were so impressed by the work they did that they watermarked it, labelled it “draft,” or otherwise made it impossible to download for further review.
12 people reached out through LinkedIn rather than the app; a further 18 emailed; and 1 person even called me.
18 people not only sent an example slide; they also signed up for our free immigration-advice beta test.
From 303 applicants, we narrowed the field to 15 people who were simply too good to ignore.
Every one of those candidates took the time to understand what we were trying to do, what CRITER.AI is about, and spoke to us as people rather than as another job listing. Two spotted mistakes in the pitch deck that we would not have noticed without them. Another created a 3-minute Loom presentation explaining the changes they made and why they mattered. Most went beyond the requested single slide. One applicant redesigned the entire pitch deck and sent it watermark-free.
It was a difficult decision, but the person we chose had just that little bit more talent than an exceptionally strong group. They not only showed that they understood what we wanted and impressed us with the slide they redesigned; they also suggested another slide we had never considered relevant, then created it using information we had not even provided.
They took our AI immigration-law business and made our pitch deck speak to investors on a human level.
Can't wait to come back to resign our website, social media and other design work.
Lovely and impressive!
Absolutely. The ability to translate a rough sketch into a refined visual while preserving the intended pose, composition, and creative direction could make the ideation process much faster. It feels especially useful for designers who want to communicate an idea visually before spending time refining every detail. Definitely a feature worth experimenting with in a real workflow.
This is a great experiment! The sketch to refined visual pipeline could seriously speed up early ideation. Curious how it handles more abstract or complex sketches.
Short-Form Social Media Video Editing
For this project, I transformed raw footage into a fast-paced, engaging short-form video designed to capture attention within the first few seconds and keep viewers watching until the end.
The editing process focused heavily on pacing, storytelling, and visual engagement. I carefully selected the strongest parts of the footage, removed unnecessary pauses and distractions, and arranged the clips into a clear and engaging sequence.
I added dynamic cuts, smooth transitions, strategic zooms, motion effects, and on-screen text to make the video feel more energetic and suitable for modern social-media platforms. Captions were also incorporated to make the content easy to follow, even when watched without sound.
I worked on the audio by balancing the dialogue, adding suitable background music, and using sound effects at key moments to make important transitions and actions more impactful.
The footage was also color-corrected and enhanced to create a clean and consistent visual appearance. I made sure the final edit maintained a professional style while still feeling engaging and natural.
The video was edited in a vertical format optimized for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
What I Delivered
Professional short-form video edit
Engaging cuts and pacing
Dynamic captions
Motion graphics and text animations
Smooth transitions
Sound effects
Background music
Audio cleanup and balancing
Color correction
Social-media-ready formatting
High-quality final export
The final result is a polished short-form video designed to communicate the message clearly, grab attention quickly, and provide an engaging viewing experience.