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Managing leads isn’t just about collecting data — it’s about organizing, verifying, and targeting the right prospects.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most dashboards fail before they are even built.
Not because of bad charts.
Not because of wrong formulas.
Because the data underneath is structurally broken.
Here’s what I see often in small businesses:
• Dates stored as text
• Multiple columns for the same metric
• Inconsistent naming (Revenue / Sales / Total Sales)
• Manual copy-paste every week
• No clear data flow
Then they ask:
“Why doesn’t this dashboard update properly?”
A dashboard is just a mirror.
If the data structure is messy, the reflection will be distorted.
Before I build any report, I focus on 3 things:
Standardized column logic
Single source of truth
Repeatable data flow (no manual dependency)
Clean structure → Reliable metrics → Better decisions.
If your reporting feels fragile, the issue usually isn’t Excel.
It’s the foundation.
Completely agree. Dashboards amplify whatever foundation they sit on — messy data → misleading clarity. Standardization and single source of truth are massively underrated.
Trust is the primary interface,
Everything else is secondary.
love the visual hierarchy of the design
More Leads, Less Money Stress
Accounting Wise asked me to redesign their main landing page to bring in more qualified leads from across the UK.
Their challenge: many services, many audiences, but one crowded page. I simplified the story around three things who they help, what it costs, and why they’re trusted.
One UX choice I loved: colour‑coded service blocks so each audience can find their section fast. Curious how a clearer story can make your site sell more?
Message me and let’s explore your project.
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