What does sound look like? That was the question behind AURA. I wanted to turn a music app into s...What does sound look like? That was the question behind AURA. I wanted to turn a music app into s...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
A polished product advertising concept designed to present The Subtle Aura as a refined, premium product. I developed the visual composition, typography, product presentation and promotional layout to create a cohesive commercial design.
🧪 TASTY TEST Which version would you press play on after a long day?Same wellness player. Same controls. Two moods.
🍑 A · Peach Glow
Peach, pink, and lilac. Warm and playful
🌿 B · Sage Calm
Sage, mint, Soft and airy
Both let you mix rain, piano, and air. But the palette sets an expectation before you hear anything.
💡 Growth Insight: The listening experience starts before the sound does.
My hypothesis: matching the palette to how users want to feel could encourage them to start. I’d test time to first play and session start rate.
Which feels like your kind of reset? 🍑 A or 🌿 B?
Follow for the next Tasty Test.