The stock photo market is broken in the same direction on both ends. Buyers pay $30–$70/mo for access to 400M+ generic assets they'll scroll past anyway. Creators earn as little as 15% — and on Shutterstock, that resets to zero every January. The only platform that actually pays creators fairly (Stocksy, 50–75%) has no subscription option for buyers. Nobody has solved both sides at once: flat, affordable access for buyers and real revenue share for photographers. That's the gap. That's Pic Pass.