I redesigned 6 Corners Dental Studio into a modern AI-powered platform that improves both the patient experience and the clinic's day-to-day operations.

Instead of creating a traditional marketing website, I built a complete digital solution that combines a guided appointment booking system, an AI concierge, a Smile Assessment, a Patient Portal, and a Staff Portal with connected workflows and automations.

Patients can easily explore treatments, book appointments, manage their accounts, and receive personalized guidance, while the clinic's staff can monitor appointments, patient activities, notifications, messages, and other daily operations from one centralized dashboard.

The goal was to create a solution that saves time, improves communication, and demonstrates how AI and automation can provide real value for a local business.

Key Features - AI Concierge for patient support and FAQs - Smart multi-step appointment booking - Patient Portal with account creation and appointment management - Staff Portal with live dashboard and activity tracking - Smile Assessment with personalized recommendations - Real-time notifications and patient activity feed - Responsive design across desktop, tablet, and mobile - Connected automations for bookings, reminders, patient management, and - - Staff notifications

Business Impact

This project helps reduce repetitive administrative work while making it easier for patients to book appointments, access information, and communicate with the clinic. Every important interaction is reflected in the Staff Portal, allowing the clinic to manage operations from a single platform.

Implemented automations include:

- Appointment booking confirmation - Patient account creation - Staff notifications - Activity tracking - AI lead capture - Smile Assessment workflow - Appointment reminders - Patient management updates

Live Application: https://6cornersdental-os.base44.app/

@Base44

don't forget to showcase the before too!

Case Study: Driving Growth for Thin Lizzy

Every click is an opportunity—but only if your website is built to convert.

As the CRO Specialist for Thin Lizzy, Australia's leading beauty and cosmetics brand, my focus was simple: increase organic visibility, improve user experience, and turn more visitors into customers.

What I worked on: • Conversion Rate Optimization (CRO) • SEO Audit & Strategy • User Experience Enhancements • Google Analytics, Google Search Console & Hotjar Analysis

The Challenge Despite strong traffic, the website was experiencing low conversion rates and intense competition in the beauty and skincare market.

The Strategy Using data-driven insights, I: Conducted in-depth CRO and SEO audits Identified user drop-off points and optimized key conversion paths Improved navigation, CTAs, and product page experience Enhanced on-page SEO with targeted keywords and optimized content Implemented advanced tracking to measure performance and user behavior

The Results • Impressions increased from 570K to 1.06M in just 3 months • Conversion rate improved from 1.13% to 1.18% • Higher organic traffic, stronger engagement, and increased revenue

Great SEO brings visitors. Great CRO turns them into customers.

If your website is getting traffic but not enough sales, it's time to optimize what happens after the click.