Crafting Iconic Beauty Brands: From Concept to Visual Identity

Crafting Iconic Beauty Brands: From Concept to Visual IdentityCrafting Iconic Beauty Brands: From Concept to Visual Identity

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Lily Ilvest

• Jan 30

Every brand starts with a correct creative direction.

We started with a minimal, nature- and science-inspired creative direction, pulling references from skincare formulations, clean beauty aesthetics, organic textures, and clinical design. This helped set the foundation for a modern beauty brand that blends makeup and skincare into one cohesive experience.

From there, the brand evolved into a bold, black-and-white visual identity, clean, confident, and highly intentional. The final system feels elevated and modern, while still reflecting the brand’s focus on transparency, function, and simplicity.

If you’re a beauty founder or product-based business owner ready to build a brand with clarity and purpose, my DMs are always open

branding packaging skincarebrand

Evan White

pro

• Feb 2

So cool, Lily!

Filip Panov

max

• Apr 1

The Baller Fund | Brand Identity

The Baller Foundation is in the youth sports philanthropy sector. They provide scholarships, grants, and training resources to young athletes who demonstrate talent, drive, and commitment, but lack the financial means to participate in competitive club sports programs.

I helped them develop an inspiring & empowered identity which reflects their brand personality and values. As an outcome, I'm creating their path to establishing trust, building confidence be percieved prestigous.

See full project here

Adobe Creative Cloud Jitter Kling AI Brand Design Motion Design Social Content Design

Daniel G Bright

max

• Apr 1

Really sick identity. Crushed that, man!

Alex Aperios

pro

• Mar 31

Just wrapped up one of my favourite projects recently for EnergyCentral's brand refresh and I am OBSESSED with how this direction has come together Final creative dropping soon but for now here is a teaser of one of the many creative concepts that I created early on. Still love the overall vibe of this one. Some styling made it into the final though!

branding branddesigner Figma

Chavi - Brand Designer

max

• Mar 31

This is sooo STUNNING

Natalia - Design By Tal

• Mar 31

It's been a while since I was active so thought I'd start off by sharing one of my recent branding projects which started out as a can design for a quick collab and spiralled into creating a whole brand world! Let me know your thoughts!