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hello, am working on a cereal branding project which includes a custom made logo and hand drawn illustration am still currently working on it
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Not spots. Premium pattern 🦒
Started as a doodle in a lecture, ended up on tees and totes. One giraffe, one rising sun, and one line: “Nie mam plam. Mam wzór premium.” (“I don’t have spots. I have a premium pattern.”)
Four colorways, flat warm illustration, and a joke that works on any animal: zebra, leopard, dalmatian, cow are next. 🧡
Sometimes the best idea is the one you draw when you’re supposed to be taking notes.
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Clever use of the lightning bolt in the EMS logo!